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Star to Use, but Not Tout, Carcinogen-Lowering ProcessStar Scientific next month will be among the first tobacco companies to offer cigarettes with reduced carcinogens at retail when it begins phasing into its four discount brands--Gunsmoke, Vegas, Main Street and Sport--tobacco processed through a patented two-step curing process that reduces nitrosamines, the most abundant and powerful carcinogen in tobacco and tobacco smoke. Within three years, every cigarette from the Petersburg, Va., manufacturer will contain the specially cured tobacco, and major player Brown & Williamson has contracted to use Star-cured tobacco in some of its cigarettes.Trade sources said Star''s move anticipates what is regarded by some as the inevitable move in Washington to put regulation of the industry under the Food and Drug Administration. The expectation is that, just as labels tell consumers how many grams of polyunsaturated fat are in a bowl of cereal, smokers someday will see cigarette packaging disclosing the quantity of toxins in their favorite brands. However, Star will not flag these changes in packaging or ads until more science is available to convince the FDA and Federal Trade Commission about the benefits. If you thought the 1998 Master Settlement Agreement succeeded in putting Big Tobacco in its place, think again. As part of the settlement, tobacco giants Philip Morris, R.J. Reynolds, Brown & Williamson, Liggett Group and Lorillard Tobacco agreed to pay $246 billion to 46 states suing the industry to recoup Medicaid costs. The cigarette companies also promised to adhere to a ban on outdoor advertising and curb youth-oriented marketing programs involving product placement, branded merchandise and multiple sponsor-ships.While heralded as a huge victory by anti-smoking groups, the MSA has not stopped the tobacco industry from getting its message through to consumers. A recent report by the Federal Trade Commission indicated the Big Five tobacco giants spent a record $8.24 billion on advertising in 1999, $1.5 billion more than in 1998. Print advertising, the only remaining mass-media outlet for cigarettes, soared 37.8% to $428.3 million. Still, that was a mere 5% of the total spending in the category. ©2003 www.capricigarettes.net All rights reserved. |
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