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Star to Use, but Not Tout, Carcinogen-Lowering ProcessStar Scientific next month will be among the first tobacco companies to offer cigarettes with reduced carcinogens at retail when it begins phasing into its four discount brands--Gunsmoke, Vegas, Main Street and Sport--tobacco processed through a patented two-step curing process that reduces nitrosamines, the most abundant and powerful carcinogen in tobacco and tobacco smoke. Within three years, every cigarette from the Petersburg, Va., manufacturer will contain the specially cured tobacco, and major player Brown & Williamson has contracted to use Star-cured tobacco in some of its cigarettes.Trade sources said Star''s move anticipates what is regarded by some as the inevitable move in Washington to put regulation of the industry under the Food and Drug Administration. The expectation is that, just as labels tell consumers how many grams of polyunsaturated fat are in a bowl of cereal, smokers someday will see cigarette packaging disclosing the quantity of toxins in their favorite brands. However, Star will not flag these changes in packaging or ads until more science is available to convince the FDA and Federal Trade Commission about the benefits. Yet RJR was able to slow Doral''s steady decline in the fourth quarter by grabbing share from GPC through price and merchandising incentives. Popular product changes like packing more tobacco into sticks for a longer burn, as well as the Doral & Co. loyalty program, also helped. Still, some maintain that EDLP protected Doral by nudging cheaper brands off shelves. "A lot of cigarette companies have major problems with EDLP," said one retailer. "Commonwealth is one company made to suffer for it. If [Commonwealth] wanted us to put their Montclairs on deep discount, we''d have to turn them down because we''d go under the Everyday Low Price."The program has prompted fifth-placed Liggett Group to file an antitrust suit against RJR. Reynolds has also been on the plaintiff side of the court room, joining forces with B&W and Lorillard in a 1999 suit accusing Philip Morris of forcing retailers to give its brands choice shelf positions.PM and RJR contend their incentive programs enable retailers to better manage inventories while minimizing out-of-stocks. Neither demands exclusivity or takes away a store owner''s prerogative to carry competing brands. ©2003 www.capricigarettes.net All rights reserved. |
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